Unlock Unrivaled Talent Acquisition: Your Employer Branding Blueprint

In today's fiercely competitive talent landscape, simply filling roles isn't enough. Job seekers are sophisticated consumers – or “TalentSumers," if you will – they actively choose their employers, making a truly powerful employer brand the bedrock of sustained talent acquisition success. While you no doubt understand the critical need for a compelling brand, navigating the complexities of building and activating one effectively can present significant challenges.

At AGS Managed Services (AGS), we understand these challenges intimately. That's why, through our comprehensive recruitment process outsourcing (RPO) solutions and the specialized expertise of AGS Ignite^®, we empower organizations like yours to build employer brands that not only attract but deeply resonate with top talent. Think of your employer brand as the unique promise you make to your future workforce. You are letting them know what makes partnering with your organization the clear choice.

Your Strategic Branding Blueprint

To remain competitive in today’s talent acquisition market, businesses require a more modern branding strategy that showcases their company culture and highlights the employee experience. By following the guidelines below, you can develop a strategic blueprint that empowers your brand to attract top talent.

Step 1: Align Brand Power with Your Strategic Talent Goals

Recruiting begins with more than a general desire for more candidates. It’s about analyzing your business needs to help determine how to present your brand. Begin by being laser focused on solving specific talent acquisition challenges that impact your business objectives. Ask yourself:

• Are you facing persistent skill shortages?
• Experiencing high attrition?
• Struggling to attract diverse talent?

Understanding your core "why" is the foundation for a targeted and impactful employer brand strategy. AGS Ignite works collaboratively with our RPO clients to diagnose these critical pain points, ensuring your employer brand development directly addresses your unique talent needs and supports your overarching business strategy.

Step 2: Integrate Employer Brand with Your Business Imperatives

Your employer brand and recruitment efforts are not an isolated HR initiative. It should be a fully integrated, company-wide effort where your employer brand is a powerful extension of your core business brand. This requires seamless collaboration across departments, with marketing playing a pivotal role in ensuring consistent and compelling external communication. Your RPO partner facilitates this crucial internal alignment, while AGS Ignite leverages the unified vision to craft an employer brand narrative that authentically reflects your company's values and resonates with your target talent pools.

Step 3: Your EVP is the Authentic Core of Your Talent Magnet

Today’s candidates are no longer moved by a basic list of compensation and benefits to make a job decision. To reach top talent, your business needs a deeply researched and compelling articulation of the holistic value exchange between your organization and its employees – encompassing culture, growth opportunities, purpose, flexibility and more.

Your employee value proposition (EVP) is the magnetic core of your employer brand. AGS Ignite employs proven methodologies to uncover your unique and authentic EVP by engaging your current employees across all levels of your organization. This ensures the foundation of your employer brand is genuine and resonates deeply with the talent you seek.

Step 4: Capture and Amplify Your Authentic Story

Generic job descriptions and static career pages are not going to get the job done. Effective recruiting strategies are dynamic and multi-faceted approaches to storytelling, leveraging authentic employee voices, compelling visuals and engaging video content. AGS Ignite specializes in crafting these powerful narratives, showcasing your company culture and employee experiences in ways that capture the attention of today's discerning job seekers. We help you move beyond simply listing benefits to creating emotional connections with potential candidates.

Step 5: Reach Talent Where They Are with a Strategic Channel Deployment

You cannot take a reactive approach to job postings. In recent years it’s been made clear that job seekers are using more varied methods to find work, and traditional job boards are no longer serving hiring efforts. It is crucial that those looking to hire workers have a proactive and data-driven strategy to reach ideal candidates across the most effective channels. This includes:

• A mobile-first, engaging careers site
• Targeted social media campaigns
• SEO-optimized content
• Programmatic advertising
• Programs that empower hiring managers to be brand ambassadors in the recruitment process

AGS Ignite’s expertise ensures your employer brand story is strategically deployed to maximize reach and impact.

Step 6: Measure and Optimize to Drive Continuous Improvement and ROI

Advances in technology provide a more sophisticated system for metrics than the limited tracking of basic recruitment metrics from the past. A recruitment marketing partner can set up an advanced and continuous cycle of tracking, analyzing and optimizing your employer branding and recruitment marketing efforts. Our RPO framework incorporates robust analytics, providing you with clear visibility into key metrics. AGS Ignite further enhances this by tracking the performance of your employer brand initiatives across all channels, providing actionable insights to refine your strategy and maximize your return on investment in talent acquisition.

Branding Powers Talent Acquisition

Building a powerful employer brand for today's job seekers requires expertise, strategic thinking and a deep understanding of the evolving talent landscape. Your RPO partner will provide the comprehensive framework and resources you need to attract and retain top talent. Coupled with the specialized recruitment marketing and employer branding prowess of AGS Ignite, you gain a powerful, integrated solution that elevates your employer brand, attracts the right candidates and ultimately drives your business success. Let us help you move beyond DIY to a strategic, impactful and results-driven approach to branding for talent acquisition.