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Why localisation is key to EMEA talent acquisition

Phil Cooper
By Phil Cooper
on December 06, 2013
talent acquisition

There is no other market as diverse as the EMEA region. 

While other regions like North and Latin America are linked by factors such as shared language and cultural similarities, the make-up of the EMEA region is far more diverse. As a Brit who has worked and lived in both the UK and US for significant periods of time this is something I am all too aware of.

The diversity of the EMEA region can be challenging for companies, especially those that are based outside the market and looking to establish a presence within it. 

Matters are a little easier in Europe, as the EU ensures a foundation of common business principles across its member states. Yet, even when this is taken into consideration, it is still not possible to apply a one-size-fits-all approach to operations on the continent. 

This is particularly true in the field of talent acquisition, where a localised approach can make all the difference. Every aspect of the talent management process needs to be tailored to the specific market you are operating in, from branding and sourcing through to interviewing and onboarding

A perfect example of how the recruitment situation can vary from nation to nation is Germany and the role of its Works Councils. These representative bodies have a huge influence within the German workforce and can have a say on various elements concerning a company's staff. However, in a fellow EU nation such as the UK, works councils have a much less prominent role.

Understanding these local distinctions is key to turning a good talent acquisition strategy into a great one. When it comes to operating in the EMEA region there is no substitute for local expertise.

Just because businesses are now functioning in a global economy, it doesn't mean localisation is no longer important – in fact the very opposite is true. 

With so many organisations operating across borders and continents, it is the ones that manage to combine the advantages of globalisation and localisation that will experience the greatest rewards, and talent acquisition is a perfect example of this.

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Phil Cooper
Written by Phil Cooper

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